Resume
Experience
2020 - Present
ASSOCIATE MARKETING MANAGER
Amazon
Seattle, WA
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Manage the sales pipeline for Amazon-owned advertising channels and conduct vendor outreach
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Execute sampling, Locker wraps, and digital activations on behalf of advertisers
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Lead advertiser social media influencer campaign strategy
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Develop an experiential event strategy for Amazon Hub sites
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Unlock new advertising channels and partners
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Launch Amazon Hub in Turkey, the United Arab Emirates, & Saudi Arabia and own the B2C go-to-market strategy
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Oversee the redesign of the Amazon Hub B2B landing pages in North America & Europe
2019 - 2020
MARKETING MANAGER
Pinot's Palette Franchise, LLC
Houston, TX
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Led all creative development efforts for new product launches, seasonal campaigns, video content, digital ads, and social media graphics​
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Supervised content writers, graphic designers, photographers, and videographers and planned photo and video shoots
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Monitored national brand compliance and awareness and collaborated with a public relations agency on quarterly campaigns
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Managed paid search and display advertising vendors and reviewed analytics to increase online bookings and lead generation
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Oversaw local listings and online reputation management for all locations through Yext and Google My Business
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Provided marketing training and business consulting to over 130 franchise locations across the United States & Canada
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Directed all franchise development marketing efforts and hosted Discovery Days 2 times a month for prospective franchisees
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Transitioned 1.4 million email contacts from 130+ subaccounts in Emma to Oracle’s Bronto and launched new campaigns
2018 - 2019
MARKETING COORDINATOR
Pinot's Palette Franchise, LLC
Houston, TX
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Executed transition of franchise development CRM to Salesforce, implemented Salesforce Engage, and set up Pardot drip campaigns and marketing automation​
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Researched new markets and customer personas using Experian’s Mosaic USA lifestyle segmentation tools and assisted with site selection by using mobility analytics from eSite Analytics
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Organized all images and video content with the Canto & Webdam (Bynder) digital asset management (DAM) platforms and coordinated the asset production process using Asana’s project management software
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Edited WordPress website content to improve SEO and scheduled social media posts through Sprout Social
2017
MARKETING INTERN
Pinot's Palette Franchise, LLC
Houston, TX
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Managed email distribution lists in the Emma marketing platform, created email campaigns, and monitored campaign performance​
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Examined 150+ page Buxton market segmentation reports for franchise locations and developed 1-2 page toolkits for specific Buxton customer mosaics for franchisees to use​
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Organized and conducted a focus group of 10 customers and surveyed customers from 6 regions of the United States to obtain insights on customer buying habits and painting preferences
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Identified KPIs for marketing campaigns and analyzed annual and monthly sales trends to determine effectiveness
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Provided recommendations for franchisee marketing strategies based on focus group, survey, and sales trend data
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Contacted over 300 corporate leads from the SHRM 2017 Conference by email and phone and assisted them with booking corporate team building events
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Documented questions and interactions with corporate leads and helped develop a corporate sales introduction process for franchisees to use
Education
2014 - 2017
Texas A&M University
Bachelor of Business Administration in Marketing
College Station, TX
Relevant Coursework:
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Strategic Management
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Strategic Retailing
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Strategic Digital Marketing
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Professional Selling
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Marketing Research
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Marketing Strategy
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Retailing Concepts and Policies
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Advertising & Creative Marketing Communications
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Consumer Behavior
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Global Marketing
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Managing People in Organizations
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International Management
Certifications
Hootsuite Platform Certification
Google Analytics Individual Qualification
Google Ads Search Certification
Marketing Technologies
Salesforce & Pardot
Emma Email Marketing, Oracle Bronto, & ActiveCampaign
Google Analytics, Google Ads (AdWords), Google Tag Manager, Facebook Ads
Hootsuite, Sprout Social, Buffer Social Media Management, Tailwind, Facebook, Instagram, Twitter, LinkedIn, & Pinterest
Canto Digital Asset Management Platform & Webdam (Bynder)
WordPress & Unbounce
Chatbot (LivePerson)
Adobe Acrobat
Asana Project Management
Microsoft Office (Excel, PowerPoint, & Word)