Resume
Experience
2020 - Present
AMAZON
New York, NY
Senior Marketing Manager
July 2025 - Present
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Own WW email development and execution for Amazon pickup locations across 27 countries and 13 languages including planning, content creation, segmentation, deployment, and reporting
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Establish a content, targeting, and customer journey strategy for incentive and seasonal email programs
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Optimize email performance through list segmentation and content A/B testing to increase conversions and decrease unsubscribes
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Produce hyper-targeted automated emails to drive customer acquisition and re-engagement while minimizing email setup time
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Create custom artificial intelligence (AI) chat agents to generate marketing copy, translate content, and identify patterns in A/B test results with recommendations for future tests, significantly reducing campaign lead time
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Compile team AI knowledge bases with brand guidelines, approved nomenclature for each language, and past strategy docs to scale AI use and contextual conversations
Marketing Manager
October 2021 - July 2025
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Implemented data-driven techniques for personalized email content through Movable Ink to increase email engagement
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Collaborated with BI to build and maintain an automated metrics dashboard to monitor key performance indicators (KPIs) of all campaigns, reducing manual work
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Drove the international expansion marketing strategy for new markets
Associate Marketing Manager
July 2020 - October 2021
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Developed a monetization strategy and unlocked advertising placements for Amazon’s US college campus pickup locations and WW package lockers
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Planned and executed sampling events, locker wraps, and digital activations on behalf of advertisers
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Designed an experiential event activation program for over 30 Amazon pickup sites on college campuses
2017 - 2020
PINOT'S PALETTE
Houston, TX
Marketing Manager
February 2019 - March 2020
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Led all creative development efforts for new product launches, seasonal campaigns, video content, digital ads, and social media graphics
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Managed paid search and display advertising vendors and reviewed analytics to increase online bookings and lead generation
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Transitioned 1.4 million email contacts from 130+ subaccounts in Emma to Oracle’s Bronto and launched new campaigns
Marketing Coordinator
October 2021 - July 2025
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Executed transition of franchise development CRM to Salesforce, implemented Salesforce Engage, and set up Pardot drip campaigns and marketing automation
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Organized all images and video content with the Canto & Webdam (Bynder) digital asset management (DAM) platforms and coordinated the asset production process using Asana’s project management software
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Edited WordPress website content to improve SEO and scheduled social media posts through Sprout Social
Marketing Intern
June 2017 - July 2017
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Organized and conducted a focus group of 10 customers and surveyed customers from 6 regions of the United States to obtain insights on customer buying habits and painting preferences
Education
2014 - 2017
Texas A&M University
Bachelor of Business Administration in Marketing
College Station, TX
Relevant Coursework:
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Strategic Management
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Strategic Retailing
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Strategic Digital Marketing
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Professional Selling
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Marketing Research
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Marketing Strategy
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Retailing Concepts and Policies
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Advertising & Creative Marketing Communications
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Consumer Behavior
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Global Marketing
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Managing People in Organizations
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International Management